Chatbot-driven business models for XING Messenger

Case Study


The objectives of the project were to develop a product strategy for expanding the functionality of the Xing messenger and associated service offerings. These should be based on marketable chatbot solutions. In addition, the development of new business models and monetization was to be driven forward.


Within a very small amount of time, the topic was evaluated and transformed into a product strategy within the framework of Xing’s overarching strategic goals, and the various options and requirements were discussed with the customer. Overall, Xing has been able to successfully expand its paid services in recent years, in part thanks to the successful development of a product strategy for the Xing Messenger.

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Welcome, Carl Butler

We are delighted to welcome Carl Butler as a new partner at eStrategy Consulting. This adds more than 20 years of digitization experience for financial institutions, public authorities and software companies to our consulting expertise, especially for clients in the financial world and the public sector.

2022-01-15T22:54:32+01:00Tags: |
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