Studies & articles from our diverse range of expertise

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

Founded in 1923, the company ventured into the marketplace business in 2017. In the style of “learning by doing”, Conrad Electronic has now developed into a marketplace with over 10 million product offers from 800 sellers in Germany. Ralf Bühler, CEO of Conrad Electronic, reports on how this transformation has been and will continue to be implemented.

How can price comparisons such as idealo ensure that reliable price overviews are provided? What challenges need to be overcome and what relevance does the Digital Markets Act have here and in the future? We discuss these and many other topics in an interview with Jörn Rehse, Co-CEO of idealo.

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

The term D2C is currently the subject of much discussion among manufacturers, especially in the context of e-commerce.