Marketplace strategy for Expert in Germany

Expert’s goal was to achieve a significant strengthening of e-commerce or omnichannel sales. This required a balanced solution for its own online marketplace as well as a strategy for expanding activities on external marketplaces. Two specific questions were at the forefront of Expert’s collaboration with eStrategy Consulting.

By conceptually rounding off our own central web store and embedding it in our own Expert marketplace in the interests of all stakeholders, we were able to take an important step toward strengthening the online retailing activities of the Verbund Group. In addition, external online marketplaces were analyzed and prioritized in terms of their potential, business logic, integration effort and fee models. The resulting marketplace strategy was presented to the customer and the onboarding process was then started for the prioritized marketplaces.

With the conceptual rounding off of our own central web shop and its embedding in our own Expert marketplace in the interest of all stakeholders, we were able to take an important step towards strengthening the online trade of the association group. In addition, external online marketplaces were analysed and prioritised with regard to their potential, business logic, integration costs and fee models. The resulting marketplace strategy was presented to the client and then the onboarding process was started for the prioritised marketplaces.