Studies & articles from our diverse range of expertise

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

The term D2C is currently the subject of much discussion among manufacturers, especially in the context of e-commerce.

Probably the most important, but also the most difficult management task is making decisions.

Retailing via digital interfaces and platforms, whether webshops, marketplaces or apps, has become an integral part of everyday life for most Europeans. The Corona pandemic has once again increased the importance of online retail.

User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.