Studies & articles from our diverse range of expertise

Founded in 1923, the company ventured into the marketplace business in 2017. In the style of “learning by doing”, Conrad Electronic has now developed into a marketplace with over 10 million product offers from 800 sellers in Germany. Ralf Bühler, CEO of Conrad Electronic, reports on how this transformation has been and will continue to be implemented.

How can price comparisons such as idealo ensure that reliable price overviews are provided? What challenges need to be overcome and what relevance does the Digital Markets Act have here and in the future? We discuss these and many other topics in an interview with Jörn Rehse, Co-CEO of idealo.

Setting up and scaling your own e-commerce business - i.e. your own web store - is currently one of the dominant topics for the marketing and sales departments of manufacturers in all sectors.

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

Online marketplaces have been the hot topic in recent years, but the coronavirus boom has been followed by a consumer slump. In a series of interviews with real marketplace leaders as well as our own analyses and articles, eStrategy Consulting GmbH takes a look at the current challenges and opportunities for online marketplaces and online retail in general.