Studies & articles from our diverse range of expertise

Here's what brands and retailers are doing to support their brick-and-mortar businesses in online visibility and customer experience.

Direct sales from manufacturers to end customers, or D2C for short, are currently a hot topic. Our managing partner Cliff Pfefferkorn spoke about this with the ECC Club, the community of the market research company IFH KÖLN (Institute for Retail Research). We are publishing a copy of the interview here.

To expand on a Berlin-based study that eStrategy Consulting conducted last fall, the research team conducted a wider joint analysis at seven major locations with property consultancy company Jones Lang LaSalle (JLL).

Setting up and scaling your own e-commerce business - i.e. your own web store - is currently one of the dominant topics for the marketing and sales departments of manufacturers in all sectors.

Empty shopping districts threaten not only retailers but also neighboring restaurants and the real estate industry. Retail and location development experts Roland Wöfel and Andreas Haderlein weigh in on the topic.

At the end of the year there is a buzz in German retail. Just how well the stationary retail trade can hold its own is the same question every year. eStrategy Consulting took a look at the status of digitization on site, using Berlin's Ku'damm and Tauentzienstrasse as examples.