Studies & articles from our diverse range of expertise

Insights

  • Oliver Klinck provides insights on the achievements of “eBay Deine Stadt”

    November 2021

    Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.

  • Study: The future of retail buying groups [Updated 2021]

    April 2021

    In times of impending business closings due to the threat of the corona virus, the question arises of how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.

  • Professor Doctor Gerrit Heinemann

    Interview: economist Gerrit Heinemann on how stationary retailers can finally move the needle on digitalization

    April 2021

    One of the country's leading eCommerce researchers gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail.

  • Sustainability in eCommerce: Why and how businesses are responding to demand for change

    March 2021

    An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.

  • 13 ways brick and mortar retailers are digitizing the customer journey

    January 2021

    Here's what brands and retailers are doing to support their brick-and-mortar businesses in online visibility and customer experience.

  • D2C as a business model: IFH interview with Managing Partner Cliff Pfefferkorn

    December 2023

    Direct sales from manufacturers to end customers, or D2C for short, are currently a hot topic. Our managing partner Cliff Pfefferkorn spoke about this with the ECC Club, the community of the market research company IFH KÖLN (Institute for Retail Research). We are publishing a copy of the interview here.

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