OTTO and ECE are driving forward the networking of the stationary and digital retail trade. It is exciting to see how a sustainable idea becomes a strategic initiative between two large retail companies. We are very proud to have accompanied this path from the very beginning. The Hamburg online retailer OTTO and the shopping mall operator ECE are forming an alliance under the platform concept, under which local assortments of retail companies and branded goods are integrated online on Otto.de. Customers can thus reserve their new shoes online and pick them up at one of the ECE shopping malls or have them conveniently delivered to their homes. Internet World Business reports on the new Connected Commerce concept.