Status of digitization in the retail trade using the example of Ku’damm & Tauentzienstraße
At the end of the year there is a buzz in German retail. How well the stationary retail trade can hold its own is the same question every year. eStrategy Consulting took the example of Berlin’s Ku’damm and Tauentzienstrasse to look at the state of digitisation on site.
Tauentzienstrasse and Kurfürstendamm are among the most frequented shopping streets in Germany, and their appeal is not diminishing even in the age of online retail. Nevertheless, the assembled shops have to face the changing customer expectations and the challenges of digitalization. A recent study by eStrategy Consulting examined 165 shops along these two streets. The focus was on linking the local business with the digital marketing and sales channels as well as digitally supported processes in the local business itself. The study defines three phases along a typical customer journey.
Welcome, Carl Butler
March 1, 2024
We are delighted to welcome Carl Butler as a new partner at eStrategy Consulting. This adds more than 20 years of digitization experience for financial institutions, public authorities and software companies to our consulting expertise, especially for clients in the financial world and the public sector.
eStrategy Consulting wins 1st place twice in the Best Retail Cases Awards 2022 – users and jury vote for “eBay Deine Stadt”
September 29, 2022
The Best Retail Cases bring together the diverse solutions and inventions that retailers and manufacturers are currently using to address latest challenges, mitigate risks and exploit opportunities.
How can e-commerce platforms move the fashion industry toward greater sustainability?
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Did you know 10% of global greenhouse gas emissions come from the production of clothing, shoes and accessories? Women's Wear Daily (WWD), a leading U.S. fashion publication and "fashion bible," asked us about how e-commerce platforms are getting their suppliers and fashion brands to be more sustainable.
eBay Germany launches local online marketplace with 10 pilot cities
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Our long time client eBay Germany officially announced the launch of eBay Deine Stadt (eBay your city) today. Together with ten initial German pilot cities, eBay Germany is launching a project to strengthen local retail. eBay Deine Stadt enables cities and municipalities to set up and operate local online marketplaces.