MULTICHANNELDAY 2023: The whole world of online retail

Multichannel Day 2023 in Cologne is the central event for all online retailers who are striving to implement a comprehensive multichannel strategy. From the giant Amazon to niche marketplaces, Multichannel Day offers a comprehensive overview. Big names such as eBay, OTTO, Kaufland, and many more will be there live. Here you can gain deep insights into the entire world of digital commerce, from the various sales channels to best practices and future trends. Important topics and highlights this year include:

• Amazon & its competitors: Discussions about whether Amazon will remain the undisputed market leader. Other marketplaces such as eBay and OTTO will also be present to showcase their strategies.
• Social web as a sales platform: Learn more about the growing importance of social media as a sales channel, from Facebook stores to Instagram shopping to TikTok’s buy button.
• Success through specialization: How niche products and specialty ranges can help retailers compete in a market dominated by low-price strategies.
  Brand building: Immerse yourself in the art of brand building and learn how to build and maintain a successful brand from the ground up.
• In addition, visitors can meet up to 130 service providers from the marketplace ecosystem, hold personal discussions, and build an extensive network. It will be an indispensable day for anyone who wants to be successful in online retail.

Cliff Pfefferkorn (Partner, eStrategy Consulting) will take the stage on August 31, 2023, to give a presentation. Under the title “Success on international marketplaces: What matters most?”, he will share his expert knowledge and experience. The presentation will discuss the key aspects of online trading on international marketplaces. First, he will highlight the potential of international marketplaces, followed by the development of an international roadmap for onboarding marketplaces. He will then discuss how to connect to these marketplaces efficiently and provide valuable tips on scaling up on international marketplaces. The focus will always be on the central question: What changes when retailers operate beyond Germany’s borders on international marketplaces?

In addition to his role as a speaker, Cliff Pfefferkorn will moderate an afternoon panel discussion on the topic “Marketplaces: Successful in a niche? A real alternative? Micha says ‘Multichannel rocks’!” With Laura Breiling (CONRAD), Michael Pilzek (Hood), Valerie Heimann (limango), Tobias Strehle (ManoMano), and Stefan Eggert (METRO) at his side, this discussion is sure to be exciting. Together, they will discuss the potential and challenges of niche marketplaces as well as the importance of multichannel strategies for modern online retail.