Global Business Development & Partner Management for a technology start-up in the automotive industry

Case Study
„eStrategy Consulting has supported us in the development of new business models as well as in the acquisition of and cooperation with strategic partners in Europe, Asia and the USA. With its experience in the context of technology-based innovation, eStrategy Consulting manages to be the right partner from strategy to implementation while connecting corporate and start-up cultures.“
Silvan C. Rath, CEO Twiner


The aim of the projects was to develop suitable business models around the Twinner technology together with international, strategic partners. Such partners include car manufacturers and dealers, online sales platforms, car rental companies, leasing companies, insurance companies, appraisers, frequency space operators such as shopping malls or supermarkets and many more.
In addition to Germany, international markets are also in target to be developed. Within the EU, the focus is on France, Italy, Austria and Switzerland, among others. Outside the EU, the markets in the USA, China and Japan should be developed with priority. The long-term goal is to globally change the way cars can be sized, maintained and sold.


Various international, strategic partners could be won in the project. For example, the Twinner process for creating a digital twin was integrated into a TÜV appraisal as an add-on for customers. In addition, Twinner stations were piloted at various strategic partners in several countries. These pilots formed an important basis for demonstrating the potential of the innovative Twinner technology.


Twinner has successfully developed its technology and business model in recent years. In cooperation with eStrategy Consulting, various partnerships have been established and different business models initiated. Thanks to a successful financing round, the great potential can be further expanded in the future.

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We are delighted to welcome Carl Butler as a new partner at eStrategy Consulting. This adds more than 20 years of digitization experience for financial institutions, public authorities and software companies to our consulting expertise, especially for clients in the financial world and the public sector.

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