Studies & articles from our diverse range of expertise
User Centricity unlocked: Customer Centricity as success factor for manufacturers’ D2C Strategies
User Centricity unlocked: Customer Centricity as a Success Factor for Manufacturers' D2C Strategies The term "direct-to-consumer", or D2C for short, is currently shaping many discussions in the omnichannel
User Centricity unlocked: Examples for the pragmatic entry into user-centred decisions
User Centricity unlocked: Examples for the pragmatic entry into user-centred decisions Examples of project-based, pragmatic starting points for User Centricity Probably the most important, but also the
Top 30 marketplaces in Germany and Europe
Top 30 marketplaces in Germany and Europe The world of marketplaces is vibrant - trading companies, social networks, price comparison sites and search engines are entering the market from different
User Centricity unlocked: User centricity as a success factor at Festool
User centricity as a success factor at Festool eStrategy Consulting Partner Cliff Pfefferkorn in conversation with Fabian Ertinger, Head of Online Marketing at Festool User Centricity is a
Study: Opportunities for brick-and-mortar retailers in the local online marketplaces in Germany [Update 2022]
Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.
Oliver Klinck provides insights on the achievements of “eBay Deine Stadt”
Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.