Studies & articles from our diverse range of expertise
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User Centricity unlocked: Examples for the pragmatic entry into user-centred decisions
User Centricity unlocked: Examples for the pragmatic entry into user-centred decisions Examples of project-based, pragmatic starting points for User Centricity Probably the most important, but also the
Oliver Klinck provides insights on the achievements of “eBay Deine Stadt”
Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.
Study: Opportunities for brick-and-mortar retailers in the local online marketplaces in Germany [Update 2021]
Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.
Study: The future of retail buying groups [Updated 2021]
In times of impending business closings due to the threat of the corona virus, the question arises of how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.
Interview: economist Gerrit Heinemann on how stationary retailers can finally move the needle on digitalization
One of the country's leading eCommerce researchers gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail.
Sustainability in eCommerce: Why and how businesses are responding to demand for change
An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.
