Studies & articles from our diverse range of expertise


Interview: economist Gerrit Heinemann on how stationary retailers can finally move the needle on digitalization

Professor Doctor Gerrit Heinemann, one of the country's leading eCommerce researchers, gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail with country's leading economist.

Study: The future of retail buying groups [Updated 2021]

In times of impending business closings due to the threat of the corona virus, the question arises of how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.

Go to Top