Studies & articles from our diverse range of expertise
Insights
Study: Opportunities for brick-and-mortar retailers in the local online marketplaces in Germany [Update 2021]
Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.
Study: The future of retail buying groups [Updated 2021]
In times of impending business closings due to the threat of the corona virus, the question arises of how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.
Interview: economist Gerrit Heinemann on how stationary retailers can finally move the needle on digitalization
One of the country's leading eCommerce researchers gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail.
Sustainability in eCommerce: Why and how businesses are responding to demand for change
An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.
13 ways brick and mortar retailers are digitizing the customer journey
Here's what brands and retailers are doing to support their brick-and-mortar businesses in online visibility and customer experience.
eStrategy Consulting & JLL conduct a joint report on digitization in the German retail sector
To expand on a Berlin-based study that eStrategy Consulting conducted last fall, the research team conducted a wider joint analysis at seven major locations with property consultancy company Jones Lang LaSalle (JLL).
