Since the middle of March 2020, stationary trade in Germany has been closed throughout the country. Exceptions are shops serving the basic supply. The latter are currently experiencing unprecedented sales due to restaurants that are also closed and the trend towards general stockpiling.
In times of threatened store closures due to the threat of the corona virus, the question arises as to how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.
At the end of the year there is a buzz in German retail. Just how well the stationary retail trade can hold its own is the same question every year. eStrategy Consulting took a look at the status of digitization on site, using Berlin's Ku'damm and Tauentzienstrasse as examples.
The "Berliner Wirtschaft" - the magazine of the IHK Berlin - has in its current issue a focus topic on the digital challenges in local retail trade and in it an interview with our partner Cliff Pfefferkorn.
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