Centralized and decentralized marketplace connectivity for affiliated groups

Case Study

Background

Cooperative groups have traditionally played a very important role in German retailing. When it comes to e-commerce, they are lagging behind current developments because their decentralized organizational structure means they have problems combining their strengths in a central online sales channel. As we were able to show in our study, there are different approaches as to how association groups can position themselves in terms of online commerce. The challenge for a marketplace like eBay is to work with these very different and individual characteristics and infrastructures.

Objectives

eBay’s goal was to push the development of partnerships and to establish an individual solution with the large affiliated groups. In addition to expanding the assortment of professional sellers at attractive prices on the eBay marketplace, the expansion of these partnerships was also to be professionally supported.

Solution

To make it easier to overcome the hurdles of cooperation between eBay and various affiliated groups, we have developed a construction kit that enables multi-dimensional configurations between centralized and decentralized processes.

Results

By developing a modular system for cooperation with different retail organizations, we have succeeded in enabling multidimensional configuration between centralized and decentralized processes. This has resulted in pilots and long-term partnerships with retail groups such as Euronics, Expert, Intersport, Duo Schreib & Spiel, Vedes and many others. Based on the flexible modular system, individual solutions can be easily implemented according to the respective DNA of the retail group.

Our Role

Within the scope of the project, we conducted an analysis of the technical, organizational and commercial framework conditions of the association group. Furthermore, we were involved in the development of the appropriate solution design as well as the commercial model. In the final step, we managed the implementation of the centralized or decentralized solution in the context of onboarding. In the course of this, we provided long-term support for these partnerships, from the contractual design, project management for technical and procedural integration, and the creation of a dealer training program to support and scaling.

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