Chatbot-driven business models for XING Messenger
Case Study
Objectives
The objectives of the project were to develop a product strategy for expanding the functionality of the Xing messenger and associated service offerings. These should be based on marketable chatbot solutions. In addition, the development of new business models and monetization was to be driven forward.
Results
Within a very small amount of time, the topic was evaluated and transformed into a product strategy within the framework of Xing’s overarching strategic goals, and the various options and requirements were discussed with the customer. Overall, Xing has been able to successfully expand its paid services in recent years, in part thanks to the successful development of a product strategy for the Xing Messenger.
Related Studies and Articles
Faszination Handel 2025
On September 9, 2025, IFH KÖLN hosted FASZINATION HANDEL 2025 in the venerable halls of the University of Cologne. The focus was on smart retail and artificial intelligence in commerce, and how digital technologies can revolutionize the customer experience, efficiency, and processes in commerce. Our managing partners Cliff Pfefferkorn and Thomas Natkowski were also there and took part in the lively exchange.
AWS Summit 2025
The AWS Summit in Hamburg focused on the future of cloud and AI – a meeting place for experts who drive new ideas and innovations. Our Managing Partner Thomas Natkowski was there, taking advantage of the opportunity to exchange ideas with the community and bringing back exciting impressions from Hamburg.
Learn more about eStrategy Consulting
We are proud of our satisfied customers, our extensive project portfolio and our rehearsed team.
More Cases
Implementation of financial market regulations for a universal bank
A European universal bank implemented a comprehensive project to meet the complex requirements of new regulations such as EMIR and the Dodd-Frank Act in a resource-efficient manner, whereby adjustments to IT, processes and clearing platforms as well as coordinated project management ensured compliance with the requirements at minimal additional cost.
Consolidation and cost reduction for the IT and organizational structure of a specialist bank
A specialist bank in a German-speaking country was restructured through a rigorous savings and consolidation programme, using detailed analysis, optimized cost structures and focused projects to meet the requirements of owners and regulators, while local project management ensured close coordination with internal and external stakeholders and successful implementation.
Reorganization of investment advice (securities) for a major German bank
A bank with millions of private customers and thousands of investment advisors set up a project to implement legal requirements for the advisory process in a timely and IT-supported manner, whereby the development of the IT adaptations was carried out in close coordination with an outsourcing partner in India and the project management coordinated capacities in order to achieve the goals despite resources being tied up by a merger.
Transformation program for a major German bank / Restructuring after the crisis
A leading German banking institution implemented a comprehensive transformation program to ensure stability and profitability following regulatory requirements and economic challenges through cost reductions, restructuring and strategic measures, with a co-program lead assisting in the development, evaluation and implementation of numerous projects.
Implementation of an ecosystem strategy for financial services: More customer focus, more product innovation, rapid transformation
Implementation of an ecosystem strategy in a mid-sized bank, focusing on customer needs through an expanded financial product offering, improving internal processes, and motivating employees with customized communication and incentives.