Studies & articles from our diverse range of expertise

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

Setting up and scaling your own e-commerce business - i.e. your own web store - is currently one of the dominant topics for the marketing and sales departments of manufacturers in all sectors.

Online marketplaces have been the hot topic in recent years, but the coronavirus boom has been followed by a consumer slump. In a series of interviews with real marketplace leaders as well as our own analyses and articles, eStrategy Consulting GmbH takes a look at the current challenges and opportunities for online marketplaces and online retail in general.

One of the country's leading eCommerce researchers gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail.

Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.