Studies & articles from our diverse range of expertise

The term D2C is currently the subject of much discussion among manufacturers, especially in the context of e-commerce.

Probably the most important, but also the most difficult management task is making decisions.

Retailing via digital interfaces and platforms, whether webshops, marketplaces or apps, has become an integral part of everyday life for most Europeans. The Corona pandemic has once again increased the importance of online retail.

User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.

Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.

In this conversation, our managing director Cliff Pfefferkorn and Mervyn Lorde shed light on the role that the participation of all stakeholders plays in the success of smart city projects, what distinguishes participation from the usual user-centered methods of the digital economy, and where there are parallels.