The expansion of the wi-fi infrastructure is a central project for the future of Deutsche Bahn. In order to determine the status quo, eStrategy Consulting conducted a study on free wi-fi projects. Subsequently, the plausibility of different digital business models along the customer journey was evaluated and prioritized, and initial concepts for piloting were created.
The digital transformation is enabling new possibilities for manufacturers, dealers and other parties. Customers have new expectations, regarding the use of the car as well as the purchase or sale. In many areas, the automotive industry is still at the very beginning of digitalization and Twinner should be an important building block in the future.
The market for used and refurbished goods is growing and accounts for an important share of eBay's total turnover. For buyers of these goods, there are two particular criteria: transparency of the condition of the individual product and trust in the quality of the offer. These two criteria were not yet sufficiently established on the eBay marketplace.
As we were able to show in our study, there are different approaches as to how association groups can position themselves in terms of online commerce. The challenge for a marketplace like eBay is to work with these very different and individual characteristics and infrastructures.
Sustainable, resource-saving shopping is increasingly becoming an important decision-making criterion for online customers. This also includes the question of how the respective CO2 footprint can be reduced when buying.
A special and relevant need of buyers is their desire to insure purchased goods against failure and damage as simply and cost-attractively as possible. However, such a function has hardly been offered online so far, at least not as a solution seamlessly integrated into the purchasing process.
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
The showcase "The Inspiration Store" was intended to show how real estate and retail companies can create innovative shopping experiences.