E-Commerce | eStrategy Consulting

The present role of multichannel and omnichannel for marketing & sales – Cliff Pfefferkorn and Thomas Natkowski are guests on the BTS podcast “Fearless Thinkers”

Romy Vlierman2023-03-14T18:01:13+01:00Tags: E-Commerce, Omnichannel Marketing|

The present role of multichannel and omnichannel for marketing & sales - Cliff Pfefferkorn and Thomas Natkowski are guests on the BTS podcast "Fearless Thinkers" Persuasive multi- and omnichannel strategies have become a basic foundation for the success of every marketing and sales organisation. Whether it is efficiently reaching the desired target groups,

User Centricity unlocked: User centricity as a success factor at Festool

Romy Vlierman2023-03-31T11:26:29+02:00Tags: E-Commerce|

User centricity as a success factor at Festool eStrategy Consulting Partner Cliff Pfefferkorn in conversation with Fabian Ertinger, Head of Online Marketing at Festool User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview,

Study: Opportunities for brick-and-mortar retailers in the local online marketplaces in Germany [Update 2022]

Daniel Goetsch2023-03-31T13:31:19+02:00Tags: E-Commerce, Retail|

Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.

eStrategy Consulting wins 1st place twice in the Best Retail Cases Awards 2022 – users and jury vote for “eBay Deine Stadt”

Ole von Bachmann2022-09-29T18:26:03+02:00Tags: E-Commerce|

eStrategy Consulting wins 1st place twice in the Best Retail Cases Awards 2022 - users and jury vote for "eBay Deine Stadt" Yesterday evening, the Best Retail Cases were awarded in the course of the POS Connect Summit in Heidelberg. The Best Retail Cases bring together the diverse solutions and inventions that retailers

Sustainability in eCommerce: Why and how businesses are responding to demand for change

Cliff Pfefferkorn2021-03-14T10:22:27+01:00Tags: E-Commerce, Sustainability|

An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.

13 ways brick and mortar retailers are digitizing the customer journey

Cliff Pfefferkorn2021-03-14T10:22:43+01:00Tags: E-Commerce, Retail|

Here's what brands and retailers are doing to support their brick-and-mortar businesses in online visibility and customer experience.

eStrategy Consulting & JLL conduct a joint report on digitization in the German retail sector

Cliff Pfefferkorn2022-02-03T22:36:42+01:00Tags: E-Commerce, Retail, Studies|

To expand on a Berlin-based study that eStrategy Consulting conducted last fall, the research team conducted a wider joint analysis at seven major locations with property consultancy company Jones Lang LaSalle (JLL).

Thomas Natkowski is a guest at handel.digital

Cliff Pfefferkorn2021-05-10T16:11:37+02:00Tags: E-Commerce, Online-Marketplace, Podcast, Stationary Retail|

If you're a local retailer in Germany who's new to eCommerce, don't miss this episode of handel.digital.

“eBay Deine Stadt” – a sustainable model for local online marketplaces

Ole von Bachmann2023-03-20T09:24:18+01:00Tags: E-Commerce, eBay|

Due to the increasing importance of online retail, stationary retail has come under increasing pressure in recent years. Nevertheless, stationary retail has so far dealt with digitalization and the possibilities of e-commerce in very different ways. Numerous cities want to support stationary retail and bring together local supply with local demand.

How can e-commerce platforms move the fashion industry toward greater sustainability?

Cliff Pfefferkorn2021-05-14T23:22:20+02:00Tags: E-Commerce, Sustainability|

Did you know 10% of global greenhouse gas emissions come from the production of clothing, shoes and accessories? Women's Wear Daily (WWD), a leading U.S. fashion publication and "fashion bible," asked us about how e-commerce platforms are getting their suppliers and fashion brands to be more sustainable.