AWS Summit 2025
The AWS Summit is a central meeting point for cloud experts, developers, and digital innovators. Each year, professionals from a wide range of industries come together to exchange insights on current cloud technologies, AI developments, and new solution approaches.
Our Managing Partner Thomas Natkowski was also on site in Hamburg on June 5 and used the opportunity to connect with industry peers and take away inspiring impulses from the AWS community.
As a consultant and partner, eStrategy Consulting supports companies in developing and implementing new digital business models. An overview of our competencies and projects can be found here: competency area page.
More articles on digital marketplaces and platforms from our competency area page can be found here:
Marketplace strategy for Expert in Germany
Trade association groups have a hard time positioning themselves advantageously in terms of e-commerce, because their decentralised organisational structure means they are faced with the major challenge of bundling their traditional strengths in a central online sales channel. There are various approaches how association groups can position themselves more optimally in online trade.
Centralized & decentralized marketplace connectivity for affiliated groups
As we were able to show in our study, there are different approaches as to how association groups can position themselves in terms of online commerce. The challenge for a marketplace like eBay is to work with these very different and individual characteristics and infrastructures.
Faszination Handel 2025
September 2025
On September 9, 2025, IFH KÖLN hosted FASZINATION HANDEL 2025 in the venerable halls of the University of Cologne. The focus was on smart retail and artificial intelligence in commerce, and how digital technologies can revolutionize the customer experience, efficiency, and processes in commerce. Our managing partners Cliff Pfefferkorn and Thomas Natkowski were also there and took part in the lively exchange.
ESPS 2025 in Innsbruck
April 2025
Our Managing Partner, Cliff Pfefferkorn, attended the European Council of Shopping Places Summit 2025 in Innsbruck. The event, held under the motto “Creating Places People Love – Social, Sustainable, and Successful,” highlighted a range of key topics, including UX & Commerce Innovation, Customer Centricity, Environmental Responsibility & Circular Economy, and Digital Transformation.
FIBE Berlin 2025: The Fintech Festival
April 2025
In April 2025, the FIBE Berlin fintech festival took place, and our managing partner Thomas Natkowski was right in the thick of it. In addition to inspiring presentations, he took the opportunity to exchange ideas with industry experts on site and gather exciting insights from the fintech ecosystem.
Faszination Handel 2024: A look at consumer trends and buying behavior
September 2024
Our managing partners Thomas Natkowski and Cliff Pfefferkorn took part in FASZINATION HANDEL 2024. The event focused on key developments in retail, with an emphasis on new consumer trends and changing purchasing behavior.