Marketplace strategy for Expert in Germany

Case Study

Objectives

Expert’s goal was to achieve a significant strengthening of e-commerce or omnichannel sales. This required a balanced solution for its own online marketplace as well as a strategy for expanding activities on external marketplaces. Two specific questions were at the forefront of Expert’s collaboration with eStrategy Consulting.

  • According to which concrete business logic should the new central webshop of Expert E-Commerce GmbH operate on its own online marketplace under expert.de, so that the customer benefit is optimised, the group as a whole is strengthened and individual members are not disadvantaged.
  • On which external online marketplaces should Expert be visible with its central webshop as well as with the decentralised offer of the members and what are the potentials and success factors for these channels in each case.

Solution

By conceptually rounding off our own central web store and embedding it in our own Expert marketplace in the interests of all stakeholders, we were able to take an important step toward strengthening the online retailing activities of the Verbund Group. In addition, external online marketplaces were analyzed and prioritized in terms of their potential, business logic, integration effort and fee models. The resulting marketplace strategy was presented to the customer and the onboarding process was then started for the prioritized marketplaces.

Results

With the conceptual rounding off of our own central web shop and its embedding in our own Expert marketplace in the interest of all stakeholders, we were able to take an important step towards strengthening the online trade of the association group. In addition, external online marketplaces were analysed and prioritised with regard to their potential, business logic, integration costs and fee models. The resulting marketplace strategy was presented to the client and then the onboarding process was started for the prioritised marketplaces.

Related Studies and Articles

Marketplace Leaders: Interview Patrick Kuehl, Alibaba.com

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

Welcome, Carl Butler

We are delighted to welcome Carl Butler as a new partner at eStrategy Consulting. This adds more than 20 years of digitization experience for financial institutions, public authorities and software companies to our consulting expertise, especially for clients in the financial world and the public sector.

Mehr über eStrategy Consulting erfahren

Wir sind stolz auf unsere zufriedenen Kunden, unser umfangreiches Projektportfolio und unser eingespieltes Team.

2022-01-15T22:54:41+01:00Tags: |
Go to Top