“eBay Deine Stadt” turns one year old and takes Record
We are pleased about one year of “eBay deine Stadt”. Customers can now find the offers of over 12,000 participating retailers on 30 local online marketplaces. “eBay Deine Stadt” is a project to strengthen stationary trade by eBay Germany and the German Trade Association (HDE). eStrategy Consulting designed the project for eBay in consultation with many experts from the local authorities, and coordinated the implementation for eBay. “eBay Your City” is a sustainable approach for local online marketplaces, as it focuses on the success of stationary retailers.
In 2021, a product was sold on one of the 30 local online marketplaces approximately every 3 seconds. The online marketplaces are characterized by an increasingly growing range of products from all product groups (technology, fashion, leisure, books, music, movies, car parts/accessories or home&garden).
Oliver Klinck, Managing Director of eBay Germany: “‘eBay Deine Stadt’ started as a model project. Our plan was to work closely with cities and municipalities, business development agencies, politicians and associations to contribute our respective strengths to local commerce. eBay provides the infrastructure and, from the start, a critical mass of merchants and offers. The cities, municipalities and associations provide important on-site educational work. The merchants, in turn, enrich the local marketplaces with their diverse unique offerings. Together, we have created 30 attractive local online marketplaces. The fact that 30 cities are now involved, is proof of the project’s success and future viability.”
For more information, see our Case Study: “eBay Your City” – A Sustainable Model for Local Online Marketplaces.
You can find eBay’s 1st birthday press release via the following link: eBay Press Release
Other press comments:
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