Faszination Handel 2024: A look at consumer trends and buying behavior

In September 2024, FASZINATION HANDEL 2024 once again brought together leading minds and decision-makers from the retail sector in Cologne. Organized by IFH KÖLN, the event focused on key developments in retail, with an emphasis on new consumer trends and changing purchasing behavior.

High-profile speakers included Dr. Sophie Florian (Google), Dr. Saskia Meier-Andrae (eBay Deutschland), Bastian Siebers (flaconi), and Prof. Dr. Werner Reinartz (Universität zu Köln).

Our Managing Partners Thomas Natkowski and Cliff Pfefferkorn also attended the event. In addition to the inspiring talks, they took the opportunity to engage in in-depth exchanges with other sponsors and members of IFH and ECC KÖLN.

eStrategy Consulting helps companies leverage digital innovation to advance existing business models and to build new business opportunities. We provide holistic, action-oriented consulting from strategy development through to implementation management, using a mix of methods from the world of digital business and traditional management consulting. We support companies across different areas of retail: from omnichannel retailers, manufacturers, and wholesalers to retail groups and operators of commercial real estate, all the way to digital marketplaces and platforms.

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