At the end of the year there is a buzz in German retail. Just how well the stationary retail trade can hold its own is the same question every year. eStrategy Consulting took a look at the status of digitization on site, using Berlin's Ku'damm and Tauentzienstrasse as examples.
The "Berliner Wirtschaft" - the magazine of the IHK Berlin - has in its current issue a focus topic on the digital challenges in local retail trade and in it an interview with our partner Cliff Pfefferkorn.
OTTO and ECE are driving forward the networking of the stationary and digital retail trade. It is exciting to see how a sustainable idea becomes a strategic initiative between two large retail companies. We are very proud to have accompanied this path from the very beginning...