Six introductory workshops on mastering D2C challenges
Mastering the development and expansion of the D2C business model
D2C offers great potential for manufacturers. Especially with mid- to high-interest products, manufacturers can often offer their customers a much better customer experience than retailers. This applies to the entire customer life cycle and the holistic development of long-term loyal and commercially profitable customer relationships for both sides, with high customer lifetime value and low customer acquisition costs.
We have formulated six key questions that are relevant for all manufacturers involved in developing, implementing, and operating D2C strategies. For each topic, we have developed a detailed playbook to answer the corresponding questions. The first step is a topic-specific introductory meeting—please contact us to arrange one!
Do you recognize yourself in these challenges and would like to talk to us?
We offer introductory workshops lasting 2 to 3 hours on each of the topics presented, in which we introduce the topics, look at your situation together, and derive meaningful next steps and priorities. Please feel free to contact us for more information.
Direct-to-Consumer Cases
Omnichannel Marketing, Direct-to-Consumer (D2C) and E-Commerce Strategy
As a recognized industry leader in power tools, Festool's core goal is to continuously increase relevance for potential and existing customers, integrate its own e-commerce channel, and anchor the Festool brand more firmly in the minds of its target audience.
Omnichannel EU market entry of a US manufacturer of consumer electronics
The provider of consumer electronics, previously only active on the North American market, is expanding into the European market. To enter this highly competitive market, a scalable, operational and technical setup needs to be created that is also integrated into Monoprice's global business model.
D2C as a business model: IFH interview with Managing Partner Cliff Pfefferkorn
Direct sales from manufacturers to end customers, or D2C for short, are currently a hot topic. Our managing partner Cliff Pfefferkorn spoke about this with the ECC Club, the community of the market research company IFH KÖLN (Institute for Retail Research). We are publishing a copy of the interview here.
Profile & Contact – eStrategy Consulting
eStrategy Consulting helps clients leverage digital innovations to further develop existing business models and create new business opportunities. We support the retail industry in its transition to omnichannel and connected commerce, and our clients include manufacturers, traditional big box retailers, commercial real estate companies, and digital marketplaces and platforms.
eStrategy Consulting covers the entire life cycle of digital innovation, from analysis to ideation, solution development, and market launch. We work as strategy and concept developers as well as seamlessly integrated and pragmatic implementation managers. To do this, we rely on a mix of methods from the world of digital business and traditional management consulting. The focus is on both our clients’ end users and the organization and skills required to operate the business.
Learn more about eStrategy Consulting
We are proud of our satisfied customers, our extensive project portfolio and our rehearsed team.
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