We guide you through digital opportunities and challenges

How do German manufacturers of high-interest products view the topic of direct-to-consumer? What motivates them, and what challenges are decision-makers in marketing and sales organizations facing? And how relevant will D2C be for them by 2030? Our latest D2C study answers these questions.

The strength of associations lies in the diversity and creativity of their members. But how can this potential be made visible digitally and successfully leveraged collectively? Our Managing Partner Thomas Natkowski discussed these questions in an interview with Platoyo.

How can traditional German banks and credit institutions accelerate their digital transformation, achieve rapid visible results, and support long-term strategies in the process?

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

To ensure long-term success, companies need a carefully chosen market strategy that is consistent with their overall positioning and internal processes. In an interview with the ECC Club, our Managing Partner Thomas Natkowski explains how companies can successfully implement such a strategy. In the interview, he discussed choosing the right platform, overcoming operational challenges, and the importance of clear positioning.

Direct-to-consumer (D2C) offers great potential for manufacturers. Especially with mid- to high-interest products, manufacturers can often offer their customers a much better customer experience than retailers—and that's throughout the entire customer life cycle.

Our client eBay hosted the eBay Open event to celebrate its 30th anniversary. eStrategy congratulates eBay and looks forward to continuing our collaboration!

On September 9, 2025, IFH KÖLN hosted FASZINATION HANDEL 2025 in the venerable halls of the University of Cologne. The focus was on smart retail and artificial intelligence in commerce, and how digital technologies can revolutionize the customer experience, efficiency, and processes in commerce. Our managing partners Cliff Pfefferkorn and Thomas Natkowski were also there and took part in the lively exchange.

Our Managing Partner, Cliff Pfefferkorn, attended the European Council of Shopping Places Summit 2025 in Innsbruck. The event, held under the motto “Creating Places People Love – Social, Sustainable, and Successful,” highlighted a range of key topics, including UX & Commerce Innovation, Customer Centricity, Environmental Responsibility & Circular Economy, and Digital Transformation.

On June 26, 2025, our colleagues Sanja Kremenović and Ronald Friese had the opportunity to attend Career Day at the Berlin School of Economics and Law and discuss future issues with students: How can companies successfully implement digital transformation? How can innovation be turned into real progress?

In April 2025, the FIBE Berlin fintech festival took place, and our managing partner Thomas Natkowski was right in the thick of it. In addition to inspiring presentations, he took the opportunity to exchange ideas with industry experts on site and gather exciting insights from the fintech ecosystem.

In May, we had the pleasure of welcoming a group of students from the Berlin School of Economics and Law (HWR), accompanied by Prof. Dr. Andrea Rumler (Professor of Business Administration & Marketing), to our office in Berlin Mitte.