Studies & articles from our diverse range of expertise

To ensure long-term success, companies need a carefully chosen market strategy that is consistent with their overall positioning and internal processes. In an interview with the ECC Club, our Managing Partner Thomas Natkowski explains how companies can successfully implement such a strategy. In the interview, he discussed choosing the right platform, overcoming operational challenges, and the importance of clear positioning.

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

How can traditional German banks and credit institutions accelerate their digital transformation, achieve rapid visible results, and support long-term strategies in the process?

Direct-to-consumer (D2C) offers great potential for manufacturers. Especially with mid- to high-interest products, manufacturers can often offer their customers a much better customer experience than retailers—and that's throughout the entire customer life cycle.

Founded in 1923, the company ventured into the marketplace business in 2017. In the style of “learning by doing”, Conrad Electronic has now developed into a marketplace with over 10 million product offers from 800 sellers in Germany. Ralf Bühler, CEO of Conrad Electronic, reports on how this transformation has been and will continue to be implemented.

How can price comparisons such as idealo ensure that reliable price overviews are provided? What challenges need to be overcome and what relevance does the Digital Markets Act have here and in the future? We discuss these and many other topics in an interview with Jörn Rehse, Co-CEO of idealo.