Studies & articles from our diverse range of expertise

How do German manufacturers of high-interest products view the topic of direct-to-consumer? What motivates them, and what challenges are decision-makers in marketing and sales organizations facing? And how relevant will D2C be for them by 2030? Our latest D2C study answers these questions.

The strength of associations lies in the diversity and creativity of their members. But how can this potential be made visible digitally and successfully leveraged collectively? Our Managing Partner Thomas Natkowski discussed these questions in an interview with Platoyo.

How can traditional German banks and credit institutions accelerate their digital transformation, achieve rapid visible results, and support long-term strategies in the process?

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

To ensure long-term success, companies need a carefully chosen market strategy that is consistent with their overall positioning and internal processes. In an interview with the ECC Club, our Managing Partner Thomas Natkowski explains how companies can successfully implement such a strategy. In the interview, he discussed choosing the right platform, overcoming operational challenges, and the importance of clear positioning.

Direct-to-consumer (D2C) offers great potential for manufacturers. Especially with mid- to high-interest products, manufacturers can often offer their customers a much better customer experience than retailers—and that's throughout the entire customer life cycle.