The provider of consumer electronics, previously only active on the North American market, is expanding into the European market. To enter this highly competitive market, a scalable, operational and technical setup needs to be created that is also integrated into Monoprice's global business model.
Probably the most important, but also the most difficult management task is making decisions.
Technology-based piloting for the automated assignment of products to the category tree Case Study Rakuten`s German online marketplace is faced with the problem of a very messy category tree in which many of the products are sorted incorrectly. This results from the fact that the manual categorization of products in
Due to the increasing importance of online retail, stationary retail has come under increasing pressure in recent years. Nevertheless, stationary retail has so far dealt with digitalization and the possibilities of e-commerce in very different ways. Numerous cities want to support stationary retail and bring together local supply with local demand.
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
Our long time client eBay Germany officially announced the launch of eBay Deine Stadt (eBay your city) today. Together with ten initial German pilot cities, eBay Germany is launching a project to strengthen local retail. eBay Deine Stadt enables cities and municipalities to set up and operate local online marketplaces.
Against the background of the spread of messenger services including integrated services for users, the social network Xing planned the expansion of the already existing messaging offers.
Trade association groups have a hard time positioning themselves advantageously in terms of e-commerce, because their decentralised organisational structure means they are faced with the major challenge of bundling their traditional strengths in a central online sales channel. There are various approaches how association groups can position themselves more optimally in online trade.
In cooperation with eBay Germany, eStrategy Consulting has established strategic partnerships with large retail companies for the efficient sale of special items and developed individual business models for the respective online outlets.
eBay and sustainability: eBay introduces new cross-category B-Ware Center "eBay started in 1995 as a marketplace for reselling products. Sustainability and recycling management are an integral part of our corporate DNA," says Oliver Klinck, Managing Director of eBay Germany. The German branch of the international marketplace is returning to its