Direct-to-consumer (D2C) for B2C and B2B manufacturers
Strategy partner and make-it-happen manager for success in the D2C business
D2C is one of the most relevant future topics for the marketing, sales, and service departments of B2C and B2B manufacturers, offering them new opportunities to build and shape long-term, loyal customer relationships and to achieve and shape direct revenue with their customers. In its power – but also in its complexity – it is much more of a new business model than “just” a new distribution channel. D2C can be crucial for maintaining competitiveness and developing growth opportunities – in times of economic growth, but especially in economic crises.
eStrategy Consulting advises B2C and B2B manufacturers on establishing or expanding their D2C strategies and guides them through the complexities of the associated planning, conceptualization, implementation, and transformations.
Our D2C clients include B2C and B2B manufacturers from various industries:
- Consumer Electronics
- Powertools
- Medical Technology
- Mechanical Engineering
- Toys
- Food
- Home & Garden
- Automobile Manufacturer
Through our profound expertise, we support manufacturers in all matters concerning D2C business models and the development, design, and monetization of unique relationships with their customers, for example:
- Business Potential: What business motivation should shape your D2C strategy?
- Value Proposition: How do my digital D2C touchpoints and my e-commerce become sufficiently relevant for customers?
- Customer Centricity: How do you truly align your D2C activities with the customer and their needs?
- How do you build the customer acquisition and customer retention capabilities required for D2C?
- How do you integrate selling on online marketplaces into your D2C strategy?
- Maturity Level: What operational and technical capabilities do you need for establishing and expanding your D2C business, and what skill gaps do you need to close?
- Monitoring: Which sets of KPIs do you use to manage your D2C business, plan investments, and derive operational decisions?
- What role do data, AI, and IoT play in your D2C strategy?
- Transformation: How do you address the typical transformation and change challenges that hinder the consequences of your D2C strategy?
- How do you plan and manage the implementation?
Cases
Omnichannel Marketing, Direct-to-Consumer (D2C) and E-Commerce Strategy
As a recognized industry leader in power tools, Festool's core goal is to continuously increase relevance for potential and existing customers, integrate its own e-commerce channel, and anchor the Festool brand more firmly in the minds of its target audience.
Omnichannel EU market entry of a US manufacturer of consumer electronics
The provider of consumer electronics, previously only active on the North American market, is expanding into the European market. To enter this highly competitive market, a scalable, operational and technical setup needs to be created that is also integrated into Monoprice's global business model.
