Studies & articles from our diverse range of expertise

The digital transformation is enabling new possibilities for manufacturers, dealers and other parties. Customers have new expectations, regarding the use of the car as well as the purchase or sale. In many areas, the automotive industry is still at the very beginning of digitalization and Twinner should be an important building block in the future.

Setting up and scaling your own e-commerce business - i.e. your own web store - is currently one of the dominant topics for the marketing and sales departments of manufacturers in all sectors.

Empty shopping districts threaten not only retailers but also neighboring restaurants and the real estate industry. Retail and location development experts Roland Wöfel and Andreas Haderlein weigh in on the topic.

A special and relevant need of buyers is their desire to insure purchased goods against failure and damage as simply and cost-attractively as possible. However, such a function has hardly been offered online so far, at least not as a solution seamlessly integrated into the purchasing process.

If you’ve been on the fence about joining a mentorship program, Thomas Natkowski, eStrategy partner and managing director offers a few solid reasons why it's worth your time.

Managing Director, Cliff Pfefferkorn, speaks candidly about our company culture, work-life balance, amazing clients, and why you should work with us.