Presentation by eStrategy Consulting at MultichannelDay 2024 in Cologne
Thomas Natkowski (Partner, eStrategy Consulting) will speak at Multichannel Day 2024 about success in international marketplaces and what matters most.
The present role of multichannel and omnichannel for marketing & sales – Cliff Pfefferkorn and Thomas Natkowski on the BTS podcast “Fearless Thinkers”
Persuasive multi- and omnichannel strategies have become a basic foundation for the success of every marketing and sales organisation.
User Centricity unlocked: User centricity as a success factor at Festool
User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.
eStrategy Consulting wins 1st place twice in the Best Retail Cases Awards 2022 – users and jury vote for “eBay Deine Stadt”
The Best Retail Cases bring together the diverse solutions and inventions that retailers and manufacturers are currently using to address latest challenges, mitigate risks and exploit opportunities.
Sustainability in eCommerce: Why and how businesses are responding to demand for change
An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.
D2C as a business model: IFH interview with Managing Partner Cliff Pfefferkorn
Direct sales from manufacturers to end customers, or D2C for short, are currently a hot topic. Our managing partner Cliff Pfefferkorn spoke about this with the ECC Club, the community of the market research company IFH KÖLN (Institute for Retail Research). We are publishing a copy of the interview here.
Thomas Natkowski is a guest at handel.digital
If you're a local retailer in Germany who's new to eCommerce, don't miss this episode of handel.digital.
“eBay Deine Stadt” – a sustainable model for local online marketplaces
Due to the increasing importance of online retail, stationary retail has come under increasing pressure in recent years. Nevertheless, stationary retail has so far dealt with digitalization and the possibilities of e-commerce in very different ways. Numerous cities want to support stationary retail and bring together local supply with local demand.
How can e-commerce platforms move the fashion industry toward greater sustainability?
Did you know 10% of global greenhouse gas emissions come from the production of clothing, shoes and accessories? Women's Wear Daily (WWD), a leading U.S. fashion publication and "fashion bible," asked us about how e-commerce platforms are getting their suppliers and fashion brands to be more sustainable.
ECE Digital Mall – from shopping mall to omnichannel hub
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.