ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
Our long time client eBay Germany officially announced the launch of eBay Deine Stadt (eBay your city) today. Together with ten initial German pilot cities, eBay Germany is launching a project to strengthen local retail. eBay Deine Stadt enables cities and municipalities to set up and operate local online marketplaces.
Against the background of the spread of messenger services including integrated services for users, the social network Xing planned the expansion of the already existing messaging offers.
Trade association groups have a hard time positioning themselves advantageously in terms of e-commerce, because their decentralised organisational structure means they are faced with the major challenge of bundling their traditional strengths in a central online sales channel. There are various approaches how association groups can position themselves more optimally in online trade.
eBay Germany launched "Berlin by eBay". The assortment of around 4,000 commercial sellers - including many stationary traders - can now be found on the local online marketplace for Berlin.
In cooperation with eBay Germany, eStrategy Consulting has established strategic partnerships with large retail companies for the efficient sale of special items and developed individual business models for the respective online outlets.
eBay and sustainability: eBay introduces new cross-category B-Ware Center "eBay started in 1995 as a marketplace for reselling products. Sustainability and recycling management are an integral part of our corporate DNA," says Oliver Klinck, Managing Director of eBay Germany. The German branch of the international marketplace is returning to its
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
The showcase "The Inspiration Store" was intended to show how real estate and retail companies can create innovative shopping experiences.
The "Berliner Wirtschaft" - the magazine of the IHK Berlin - has in its current issue a focus topic on the digital challenges in local retail trade and in it an interview with our partner Cliff Pfefferkorn.