Trade association groups have a hard time positioning themselves advantageously in terms of e-commerce, because their decentralised organisational structure means they are faced with the major challenge of bundling their traditional strengths in a central online sales channel. There are various approaches how association groups can position themselves more optimally in online trade.
eBay Germany launched "Berlin by eBay". The assortment of around 4,000 commercial sellers - including many stationary traders - can now be found on the local online marketplace for Berlin.
In cooperation with eBay Germany, eStrategy Consulting has established strategic partnerships with large retail companies for the efficient sale of special items and developed individual business models for the respective online outlets.
eBay and sustainability: eBay introduces new cross-category B-Ware Center "eBay started in 1995 as a marketplace for reselling products. Sustainability and recycling management are an integral part of our corporate DNA," says Oliver Klinck, Managing Director of eBay Germany. The German branch of the international marketplace is returning to its
eBay has launched a pilot project for CO2 offsetting. Buyers have the opportunity to offset the CO2 emissions associated with the purchase of an item with just one click.
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
The showcase "The Inspiration Store" was intended to show how real estate and retail companies can create innovative shopping experiences.
The "Berliner Wirtschaft" - the magazine of the IHK Berlin - has in its current issue a focus topic on the digital challenges in local retail trade and in it an interview with our partner Cliff Pfefferkorn.
eBay now also hosts the eBay Open in Germany. On September 16th and 17th the first eBay Open will take place at Motorwerk Berlin. The eBay Open is the event for eBay sellers. In 2 days the 20 year old history of eBay in Germany will be looked back and strategies and practical knowledge will be communicated...
OTTO and ECE are driving forward the networking of the stationary and digital retail trade. It is exciting to see how a sustainable idea becomes a strategic initiative between two large retail companies. We are very proud to have accompanied this path from the very beginning...