Business Model Design
Design and implementation of digital business models and innovative products and services
Digitalization is challenging existing business models across all industries and enabling new business model innovations. The same applies to the products and services that companies offer their customers and partners. The playing field ranges from tapping into new markets and target groups, developing new products, and utilizing new monetization options to potential new partnerships and strategic alliances. The central question is no longer “Is there potential?”, but “Where is the greatest potential and how can it be tapped?”. An important success factor and, at the same time, a major challenge for many companies is the question of how quickly these innovative topics can be addressed and developed.
eStrategy Consulting helps clients identify the digitally driven potential of their existing and potential new business models, products, and services, and develop them quickly and effectively. In these processes, we act as a strategic and conceptual catalyst and analyst, as well as an implementation accelerator, moderator, and make-it-happen manager.
Across all industries, we draw on our extensive experience in applying fundamental working principles of the digital economy, such as customer centricity, agile methods, fail fast, and the Pareto principle. Together with our clients’ subject matter experts, we form compact project teams that combine industry, digitalization, and innovation experience. This accelerates change and transformation processes.
Our clients in the field of business model innovation include retailers, manufacturers, service and technology providers, digital platforms and marketplaces, traditional financial institutions, the public sector, and the real estate industry.
Typical issues we support our clients with:
- What innovative trends are developing in the market, and which of these are putting pressure on our clientsdevel and forcing them to take action?
- What innovations can we develop ourselves, particularly in light of existing assets, capabilities, or partnerships?
- How can new business models and services be identified, defined and evaluated in a customer-oriented and "human-centric" way?
- What monetization options and potential revenue streams exist, and how can they be evaluated?
- Which operating models are most suitable?
- What capabilities, systems and infrastructures are required for this?
- What further development is necessary to make existing capabilities, systems and infrastructures scalable?
- How should new capabilities and infrastructures be developed: through internal development and with service providers (make), through the purchase of existing products (buy) or through partnerships (collaborate)?
- What does the overall planning and roadmap for implementation look like?
Cases
User Centricity unlocked: User centricity as a success factor at Festool
User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.
D2C as a business model: IFH interview with Managing Partner Cliff Pfefferkorn
Direct sales from manufacturers to end customers, or D2C for short, are currently a hot topic. Our managing partner Cliff Pfefferkorn spoke about this with the ECC Club, the community of the market research company IFH KÖLN (Institute for Retail Research). We are publishing a copy of the interview here.
ECE Digital Mall – from shopping mall to omnichannel hub
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
Digital business models for Deutsche Bahn in the context of WIFI@DB
The expansion of the wi-fi infrastructure is a central project for the future of Deutsche Bahn. In order to determine the status quo, eStrategy Consulting conducted a study on free wi-fi projects. Subsequently, the plausibility of different digital business models along the customer journey was evaluated and prioritized, and initial concepts for piloting were created.
Twinner business development & partner management
The digital transformation is enabling new possibilities for manufacturers, dealers and other parties. Customers have new expectations, regarding the use of the car as well as the purchase or sale. In many areas, the automotive industry is still at the very beginning of digitalization and Twinner should be an important building block in the future.
Reliable quality standards for the sale of second-hand goods on eBay
The market for used and refurbished goods is growing and accounts for an important share of eBay's total turnover. For buyers of these goods, there are two particular criteria: transparency of the condition of the individual product and trust in the quality of the offer. These two criteria were not yet sufficiently established on the eBay marketplace.
Implementation of Allianz product protection on the eBay marketplace
A special and relevant need of buyers is their desire to insure purchased goods against failure and damage as simply and cost-attractively as possible. However, such a function has hardly been offered online so far, at least not as a solution seamlessly integrated into the purchasing process.
ECE – Easy Dining
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
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