Digital Marketplaces & Platforms

Strategic and implementing project partner of the marketplace economy. Innovative, with know-how and a make-it-happen mentality.

The Covid-19 pandemic has made online marketplaces the biggest pillars of online retail, both in B2C and B2B. In its Online Monitor 2021, the German Retail Association (HDE) attests that German B2C marketplaces now account for 44% of German online retail in 2020. This market share has grown by 5% within one year alone, at the expense of the market shares of all other online retailers without marketplaces. The absolute turnover generated via marketplaces even grew by 42% in 2020 compared to 2019, to 32 billion euros.

eStrategy Consulting has been the strategic, conceptual and implementation-steering project partner for the German B2C and B2B marketplace world for over 10 years. We advise our clients on questions of optimal marketplace logic, competitiveness towards buyers and sellers, growth opportunities, marketplace strategies, product range strategies or operational improvements.

Our clients include

  • B2C and B2B marketplaces
  • Omnichannel retailers
  • association groups
  • manufacturers
  • Stationary marketplaces
  • Service providers

With our expertise and in-depth understanding of growth drivers, we support all relevant stakeholders such as service providers, retailers or marketplace operators in finding answers to central questions and also implementing them:

  • What value proposition for buyers do online marketplaces need in order to assert themselves in the increasingly intense marketplace competition, especially against Amazon, which is constantly gaining market share?
  • Which “commerce innovations” establish relevant additional decision criteria for buyers alongside the best price and build customer loyalty?
  • How can all operational processes be simplified for sellers and the barriers to sales capability and sales success lowered?
  • Which additional monetization potentials, e.g. advertising or services, make sense in front of and with buyers and sellers and how can they be established?
  • How can data improve the UX and process efficiency of the marketplace and sellers, also in view of the inherent problem of unstructured product data?
  • How can existing product ranges be managed and new product ranges developed?
  • How can individual omnichannel strategies of large commercial sellers be supported and connected?
  • What are the right marketplace strategies for retailers, with the right “strategic fit” and with maximum cross-marketplace reach and maximum operational synergy?
  • How can marketplaces help brick-and-mortar retailers?
  • What potential does the expansion to an online marketplace or online platform offer retailers?
  • How can even digitally established marketplaces increase their customer focus and speed of innovation?
  • How can your own marketplace concept be strategically expanded through service partners and become more valuable for customers and sellers? How are these partners found, what are the right commercial constructions and how are the partnerships technically and operationally implemented and supported?