Corporate Partner Strategies

Corporate Partner Strategies

Digitalization creates new opportunities for strategic collaboration between companies. This includes marketing, for example, by using existing interfaces to one partner’s customers to present or sell the other partner’s products. Joint product and service innovation is just as relevant as it is exciting, through the addition and overlapping of the partners’ respective expertise or simply by pooling investment resources. And, of course, this also includes the joint use of data, taking into account the necessary regulatory principles.

We support organizations in identifying and evaluating their specific partnership options, testing them and implementing them quickly. We have extensive expertise in building and developing partnerships between retailers, manufacturers, technology and service providers and platform and marketplace operators.

  • Dealer
  • Manufacturer
  • Service provider
  • Technology provider
  • Platform and market operators

In addition, we advise and accompany clients on the following issues:

  • What user problems and which business potentials can be addressed with which partners?
  • How do corporate partnerships have to be formed in order to enable a triple win for all partners involved and for the end customer?
  • How should the business case and the appropriate operational and organizational model be conceived?

  • How is the partnership managed, e.g. through separate or joint teams and separate or integrated project management? And via which KPIs?
  • What skills or capabilities are required, who will provide them and who will develop the required new skills?

How are joint innovations, e.g. new products or services, operated and what is the right setup for this?