Digital Point of Sale (PoS)
Service Portfolio
Digital PoS Strategy & Target Vision
Digital PoS Strategy & Target Vision
Development of a clear target vision for digital physical retail – aligned with customer needs, brand strategy, assortment logic, and economic objectives.
User Discovery & Customer Insights at the PoS
User Discovery & Customer Insights at the PoS
Systematic development of a deep understanding of customers, usage situations, and decision-making processes at the physical PoS as the basis for digitalization initiatives.
Omnichannel Customer Experience at the PoS
Omnichannel Customer Experience at the PoS
Design of seamless, cross-channel customer journeys in which online, mobile, app, and physical PoS consistently work together – before, during, and after the store visit.
Agentic Commerce
Agentic Commerce
Identification of the impact of agentic commerce on the PoS and alignment with new business and marketing potential.
Digital Product Presentation & Experience Formats
Digital Product Presentation & Experience Formats
Design and implementation of digital presentations that complement and expand the haptic product experience – e.g. through interactive displays, AR/VR, content, configurators, or usage demonstrations.
PoS IT Architecture & Data Integration
PoS IT Architecture & Data Integration
Integration of customer, product, availability, price, and payment data into a consistent PoS architecture – as the basis for efficient processes and relevant customer experiences.
New Store & Operating Models
New Store & Operating Models
Development of innovative business and operating models for the store of the future – e.g. hybrid sales, showroom, service, and community formats.
Rapid Piloting & Scaling
Rapid Piloting & Scaling
Fast, lean piloting of new PoS ideas to validate customer acceptance, operational feasibility, and economic viability – including clear scaling logic.
Typical Questions
Contact
Cliff Pfefferkorn
Partner & Managing Director
Selected references and project partners
