Innovation of Business Models, Products, and Services
Service Portfolio
Innovation Discovery
Innovation Discovery
Identification of hypotheses for new products, services, and business models, based on market trends, technical innovations, pain points, and a business case mindset.
User Discovery
User Discovery
Identification of concrete pain and dream points of customers and users in order to align innovation hypotheses correctly or to find them in the first place.
Feasibility Studies
Feasibility Studies
Identification and evaluation of key operational, technical, cultural, and regulatory factors and framework conditions in order to define commercial soundness and align hypotheses for success.
Monetization and Delivery Models
Monetization and Delivery Models
Evaluation and prioritization of possible models, such as transaction, subscription, freemium, XaaS, license, performance-based…
Rapid Prototyping and Validation
Rapid Prototyping and Validation
Concrete, fast, and lean testing of user value, feasibility, and commercial soundness.
Capability Roadmap
Capability Roadmap
Maturity-level-oriented, evolutionary conception and planning of all required capabilities, from teams and governance to systems and tech stack, data, and partnerships.
Go-to-Market Strategy
Go-to-Market Strategy
Planning and support of market entry and the first scaling phases.
End-to-End Implementation Steering
End-to-End Implementation Steering
Support or responsibility for implementation steering, as program, project, or product manager.
Technological innovation and, in particular, AI and the agent economy are fundamentally shifting value creation and competition. At the same time, market entry barriers and innovation costs are falling drastically. This intensifies competition and creates new threats and new opportunities. We enable companies to achieve the necessary speed and orientation to be successful in this terrain.

Contact
Cliff Pfefferkorn
Partner & Managing Director
