Innovation of Business Models, Products, and Services

Service Portfolio

Innovation Discovery

Innovation Discovery

Identification of hypotheses for new products, services, and business models, based on market trends, technical innovations, pain points, and a business case mindset.

User Discovery

User Discovery

Identification of concrete pain and dream points of customers and users in order to align innovation hypotheses correctly or to find them in the first place.

Feasibility Studies

Feasibility Studies

Identification and evaluation of key operational, technical, cultural, and regulatory factors and framework conditions in order to define commercial soundness and align hypotheses for success.

Monetization and Delivery Models

Monetization and Delivery Models

Evaluation and prioritization of possible models, such as transaction, subscription, freemium, XaaS, license, performance-based…

Rapid Prototyping and Validation

Rapid Prototyping and Validation

Concrete, fast, and lean testing of user value, feasibility, and commercial soundness.

Capability Roadmap

Capability Roadmap

Maturity-level-oriented, evolutionary conception and planning of all required capabilities, from teams and governance to systems and tech stack, data, and partnerships.

Go-to-Market Strategy

Go-to-Market Strategy

Planning and support of market entry and the first scaling phases.

End-to-End Implementation Steering

End-to-End Implementation Steering

Support or responsibility for implementation steering, as program, project, or product manager.

Technological innovation and, in particular, AI and the agent economy are fundamentally shifting value creation and competition. At the same time, market entry barriers and innovation costs are falling drastically. This intensifies competition and creates new threats and new opportunities. We enable companies to achieve the necessary speed and orientation to be successful in this terrain.

Contact

Cliff Pfefferkorn
Partner & Managing Director

info@estrategy-consulting.de
+49 (0)30 978 936 00

Typical Questions

  • Innovation Potential: Where are the greatest innovation levers for our company?

  • Customer Relevance: Which unresolved customer problems offer differentiation potential and should be prioritized?

  • Economic Viability: How can ideas be economically evaluated and prioritized at an early stage?

  • Speed: Through which methods and mindsets can organizations generate, test, iterate, develop, and bring many ideas to market as quickly as possible?

  • Failing Successfully: How can insights be drawn from stopped ideas and the fear of failing through ideas be avoided?

  • Make, Buy or Partner: What role do partners, platforms, and ecosystems play in new business models?

  • Technology & AI: How can new technologies and AI be used specifically as innovation drivers?

  • Scaling: How can successful pilot projects be sustainably established and scaled within the organization?

  • Organization, Culture & Change Management: What structures, processes, and mindsets are needed for continuous innovation?

Selected references and project partners