Digital Innovation for both target groups of shopping malls, Shoppers and Tenants
Service Portfolio
Omnichannel Shopping Malls
Omnichannel Shopping Malls
Strategies for the evolution of brick-and-mortar shopping malls into omnichannel marketplaces, with competitive value propositions for shoppers and tenants/leaseholders.
Digital Location Marketing
Digital Location Marketing
Concepts for marketing malls at the level of the location, individual tenants, or individual products.
CRM and Customer Loyalty
CRM and Customer Loyalty
Strategies for building long-term and steerable relationships with shoppers and for managing customer loyalty.
E-Commerce Strategies
E-Commerce Strategies
Expansion of shopping malls into e-commerce players, e.g. to reach online shoppers or to reduce overstock in the mall.
Agentic Commerce
Agentic Commerce
Identification of the impact of agentic commerce on shopping malls and development of the inherent business and marketing potential.
Service Innovation
Service Innovation
Location-specific strategies for expanding the offered service and monetization portfolio.
Innovative Usage and Operating Concepts
Innovative Usage and Operating Concepts
Identification and implementation of new opportunities for monetizing space in the mall.
Commercial Due Diligence
Commercial Due Diligence
Strategies and solutions for a more robust selection of new tenants or leaseholders and for avoiding vacancies.
We help shopping malls not only view digital marketing and e-commerce as opponents, but as an opportunity to combine excellence in placemaking with excellence in omnichannel customer engagement.
And we help shopping mall operators and investors make better and data-driven decisions, not only in marketing, but also in avoiding vacancies.
Contact
Cliff Pfefferkorn
Partner & Managing Director
Selected references and project partners
