Online Marketplaces and Platforms

Service Portfolio

Marketplace Strategies B2C & B&B

Developing marketplace strategies and/or optimizing the positioning and logic of the marketplace for sellers and buyers in the B2C or B2B segment.

Commerce Innovation

Expanding the business model and monetization of online marketplaces and platforms based on product and service innovations.

Conversational & Agentic Commerce

Use of the potential for customers, as well as positioning online marketplaces and platforms in competition with AI providers.

AI & Automation

Optimization of processes, reduction of costs, and improvement of quality through AI and automation.

Vertical and Assortment Strategies

Analysis of offering gaps and development of strategies for assortment sourcing and marketing.

Business Development

Developing the proposition, identifying and qualifying relevant leads from business processes, knowledge management, as well as coordination of outreach activities and onboardings.

Operational Excellence

Optimization and harmonization of cross-team collaboration.

Monetization

Developing and/or optimizing the pricing and fee models of online marketplaces and platforms.

Regulatory Projects

Monitoring new regulatory requirements, as well as reviewing and managing relevant measures.

Program and Project Management

Planning and management of complex IT and digitalization programs.

eStrategy Consulting has been firmly rooted in the marketplace economy for many years. We help with the successful development of a marketplace and are also the strategic, conceptual, and implementation-managing project partner for B2C and B2B marketplaces in Germany and Europe. We advise our clients on questions of optimal marketplace logic, competitiveness toward buyers and sellers, growth opportunities, marketplace strategies, assortment strategies, or operational improvements.