Omnichannel Marketing, Sales & Services for seamless, convincing customer experiences and sustainable conversion
Service Portfolio
Omnichannel Marketing Strategy
Omnichannel Marketing Strategy
Development of data-driven marketing strategies for consistent addressing and activation of customers across all relevant channels.
Omnichannel Sales & Conversion Optimization
Omnichannel Sales & Conversion Optimization
Design and optimization of integrated sales systems to increase conversion rates, basket value, and revenue.
Customer Journey & Experience Design
Customer Journey & Experience Design
Analysis and design of seamless end-to-end customer journeys across digital and physical touchpoints.
Planning of the Channel Mix and Evaluation of New Trends such as AI Agents
Planning of the Channel Mix and Evaluation of New Trends such as AI Agents
Evaluation of new channels for the channel mix and integration into existing strategies.
CRM and Customer Engagement
CRM and Customer Engagement
Design and implementation of CRM and engagement strategies for personalized steering of customer relationships across the entire lifecycle.
Integrated Campaign Management
Integrated Campaign Management
Planning, orchestration, and steering of cross-channel campaigns with a focus on personalization and performance.
Performance Management & KPI Frameworks
Performance Management & KPI Frameworks
Development of steering logic and KPI systems for measuring and optimizing marketing, sales, and customer value.
Marketing Technology & Data Enablement
Marketing Technology & Data Enablement
Selection, architecture, and integration of MarTech and CRM systems as the basis for data-driven marketing and sales.
Operating Model & Organization
Operating Model & Organization
Design of structures, roles, and processes for the effective implementation of omnichannel strategies.
Customers today expect relevant, value-creating, and often also personalized experiences across all channels. At the same time, new opportunities and channels for engaging with customers are constantly emerging; the most recent example is AI agents.
At the same time, the pressure to succeed and implementation complexities for marketing, sales, and service are increasing due to new channels, technologies, and rising customer expectations.
We support companies in thinking, planning, and bringing marketing, sales, and services to life along the entire customer journey – from strategy through operational implementation to steering. This creates clear customer experiences and measurable growth.

Contact
Cliff Pfefferkorn
Partner & Managing Director
