Omnichannel Marketing, Sales & Services for seamless, convincing customer experiences and sustainable conversion

Service Portfolio

Omnichannel Marketing Strategy

Omnichannel Marketing Strategy

Development of data-driven marketing strategies for consistent addressing and activation of customers across all relevant channels.

Omnichannel Sales & Conversion Optimization

Omnichannel Sales & Conversion Optimization

Design and optimization of integrated sales systems to increase conversion rates, basket value, and revenue.

Customer Journey & Experience Design

Customer Journey & Experience Design

Analysis and design of seamless end-to-end customer journeys across digital and physical touchpoints.

Planning of the Channel Mix and Evaluation of New Trends such as AI Agents

Planning of the Channel Mix and Evaluation of New Trends such as AI Agents

Evaluation of new channels for the channel mix and integration into existing strategies.

CRM and Customer Engagement

CRM and Customer Engagement

Design and implementation of CRM and engagement strategies for personalized steering of customer relationships across the entire lifecycle.

Integrated Campaign Management

Integrated Campaign Management

Planning, orchestration, and steering of cross-channel campaigns with a focus on personalization and performance.

Performance Management & KPI Frameworks

Performance Management & KPI Frameworks

Development of steering logic and KPI systems for measuring and optimizing marketing, sales, and customer value.

Marketing Technology & Data Enablement

Marketing Technology & Data Enablement

Selection, architecture, and integration of MarTech and CRM systems as the basis for data-driven marketing and sales.

Operating Model & Organization

Operating Model & Organization

Design of structures, roles, and processes for the effective implementation of omnichannel strategies.

Customers today expect relevant, value-creating, and often also personalized experiences across all channels. At the same time, new opportunities and channels for engaging with customers are constantly emerging; the most recent example is AI agents.

At the same time, the pressure to succeed and implementation complexities for marketing, sales, and service are increasing due to new channels, technologies, and rising customer expectations.

We support companies in thinking, planning, and bringing marketing, sales, and services to life along the entire customer journey – from strategy through operational implementation to steering. This creates clear customer experiences and measurable growth.

Contact

Cliff Pfefferkorn
Partner & Managing Director

info@estrategy-consulting.de
+49 (0)30 978 936 00

Selected references and project partners