Platform and marketplace strategy

Service Portfolio

E-commerce strategies

For retailers, manufacturers and marketplace operators that want to find and build the right e-commerce infrastructure for their objectives – from their own online shop and connection to leading marketplaces through to building their own marketplace. We develop the strategically appropriate architecture, assess make-or-buy decisions and support implementation through to go-live.

Omnichannel strategies

For companies that want to design and optimize their sales strategy coherently across all online and offline channels. We analyze internal and external channel structures, identify optimization potential and develop a cross-channel strategy that maximizes reach, minimizes cannibalization and creates operational synergy.

Assortment strategy

For companies that want to systematically differentiate and align their assortment, pricing logic and service offerings by target groups, countries and platforms. We develop data-based assortment concepts, seller segmentation strategies and prioritization frameworks that enable sustainable category growth.

Operational Excellence

For companies that want to take their omnichannel processes, solution design and operational efficiency to the next level. We analyze existing processes, identify bottlenecks and optimization potential, and develop the appropriate process and technology solutions for a competitive operational foundation.

AI & automation

For companies that want to make processes more efficient, cost-effective and higher quality through AI and automation. We identify the most relevant use cases along the value chain – from product data optimization and repricing automation through to AI-supported customer service – and support implementation and rollout.

Conversational & Agentic Commerce

For companies that want to systematically unlock the potential of AI-driven commerce experiences and autonomous AI agents. We identify the most relevant use cases – from AI-supported product search and conversational commerce through to fully agentic purchasing processes – and develop the roadmap for successful implementation.

Typical Questions

What value proposition for buyers do online marketplaces need in order to hold their own in more intense marketplace competition, particularly against Amazon, the dominator that is constantly gaining market share?
Which “commerce innovations” establish relevant additional decision criteria for buyers beyond the best price and build customer loyalty?
How can all operational processes be simplified for sellers and the barriers to sales capability and sales success be lowered?
Which additional monetization potentials, e.g. advertising or services, make sense in relation to and together with buyers and sellers, and how can they be established?
How can existing assortments be managed and new assortments developed? How can the right seller segments be addressed and integrated for this purpose?
How can individual omnichannel strategies of large commercial sellers be supported and connected?
How can marketplaces help brick-and-mortar retail?

What are the right marketplace strategies for retailers, with the right “strategic fit” and with maximum cross-marketplace reach and maximum operational synergy?
What potential does the expansion into an online marketplace or online platform offer retailers?
How can even digitally established marketplaces increase their customer orientation and their speed of innovation?
How can data reduce the UX and process efficiency of the marketplace and sellers, also in view of the marketplace-inherent problem of unstructured product data?
How can the company’s own marketplace concept be strategically expanded through service partners and made more valuable for customers and sellers? How are these partners found, what are the right commercial structures, and how are the partnerships implemented and managed technically and operationally?