B2C and B2B Manufacturers
Service Portfolio
Direct-to-Consumer
Direct-to-Consumer
Strategy consulting, design, and implementation steering of D2C as a sales channel and business model.
Product and Service Innovation
Product and Service Innovation
Identification and implementation of new value creation options – e.g. recommerce, subscription, AI – and data-driven services or new partnerships.
Omnichannel Marketing and Sales
Omnichannel Marketing and Sales
Orchestration of all marketing and sales channels and alignment with increasingly digitalized customer behavior.
E-Commerce
E-Commerce
Development of e-commerce – as an own webshop, via marketplaces, or via retail partners. Strategically, operationally, and technically.
AI-driven UX and Agentic Commerce
AI-driven UX and Agentic Commerce
Preparing manufacturers for the customer behavior of tomorrow.
Marketplaces and Online Platforms
Marketplaces and Online Platforms
Integration of the marketplaces with the highest reach into the company’s own sales mix.
Customer First Strategies
Customer First Strategies
Establishment of consistent “Customer First” mindsets and frameworks for the right alignment of innovation, AI, and digitalization projects.
Operational Excellence
Operational Excellence
Optimization and harmonization of business processes, cross-team collaboration, and training standards – for lower costs, speed of action, and employee enthusiasm.
Process Automation
Process Automation
Reduction of costs and increase of quality through AI, agents, and automation.
Internet of Things
Internet of Things
Development of platform and data lake architectures for the rapid provision of machine data.
Strategy Design and Implementation
Strategy Design and Implementation
Translation of corporate strategies into implementable target visions and transfer into actionable and measurable programs.
Program and Project Management
Program and Project Management
Planning and steering of complex IT and digitalization programs.
Transformation Management
Transformation Management
Advisory, conceptual, or steering support for transformation and change processes.
For manufacturers of high-interest products, digitalization and AI offer enormous opportunities to reach and convince their customers. Especially given the intense competition from China, customer centricity, speed of action, operational efficiency, and a high degree of adaptability are essential. We support B2C and B2B manufacturers from Europe and the USA across industries.
Contact
Cliff Pfefferkorn
Partner & Managing Director
Selected references and project partners
