This is what’s new about us and our projects

Our client eBay hosted the eBay Open event to celebrate its 30th anniversary. eStrategy congratulates eBay and looks forward to continuing our collaboration!

On September 9, 2025, IFH KÖLN hosted FASZINATION HANDEL 2025 in the venerable halls of the University of Cologne. The focus was on smart retail and artificial intelligence in commerce, and how digital technologies can revolutionize the customer experience, efficiency, and processes in commerce. Our managing partners Cliff Pfefferkorn and Thomas Natkowski were also there and took part in the lively exchange.

On June 26, 2025, our colleagues Sanja Kremenović and Ronald Friese had the opportunity to attend Career Day at the Berlin School of Economics and Law and discuss future issues with students: How can companies successfully implement digital transformation? How can innovation be turned into real progress?

The AWS Summit in Hamburg focused on the future of cloud and AI – a meeting place for experts who drive new ideas and innovations. Our Managing Partner Thomas Natkowski was there, taking advantage of the opportunity to exchange ideas with the community and bringing back exciting impressions from Hamburg.

Our managing partners Cliff Pfefferkorn and Thomas Natkowski visited the RheinEnergieSTADION in May and took part in MultichannelDay 2025. Cliff Pfefferkorn also spoke at the event about “The logic of the D2C business case.”

Our Managing Partner, Cliff Pfefferkorn, attended the European Council of Shopping Places Summit 2025 in Innsbruck. The event, held under the motto “Creating Places People Love – Social, Sustainable, and Successful,” highlighted a range of key topics, including UX & Commerce Innovation, Customer Centricity, Environmental Responsibility & Circular Economy, and Digital Transformation.