Corporate Partnerships
Service Portfolio
Partnership Strategy & Opportunity Assessment
Partnership Strategy & Opportunity Assessment
For companies that want to systematically evaluate which partnership options can advance their business. We identify and assess partnership potential across all relevant dimensions – marketing, product & service, data and ecosystem – and derive from this a prioritized partnership strategy with a clear focus.
Partner Selection & Commercial Due Diligence
Partner Selection & Commercial Due Diligence
For companies that want to select the strategically and operationally best-suited partner from a longlist of potential partners. We develop structured selection criteria, support the evaluation process – from strategic fit and complementary strengths through to the commercial negotiating position – and prepare partnership negotiations on a sound basis.
Marketing through Corporate Partnerships
Marketing through Corporate Partnerships
For companies that want to use their partners’ existing customer interfaces to increase reach, awareness and conversion. We design and manage co-marketing partnerships – from concept development and the commercial structure through to seamless integration into purchasing processes and customer journeys.
Product & Service Innovation through Partnerships
Product & Service Innovation through Partnerships
For companies that want to develop new products and services by combining complementary capabilities, customer access or investment resources. We support the entire process: ideation, concept development, business case development, partner alignment and implementation management through to go-live.
Data Cooperations & Data Merger Strategies
Data Cooperations & Data Merger Strategies
For companies that want to unlock new business potential through the joint use of customer, transaction or behavioral data. We analyze data merger potential, develop the regulatory-compliant cooperation model and support the development of the shared data architecture and governance.
Ecosystem & Platform Partnerships
Ecosystem & Platform Partnerships
For platform operators, marketplace operators and companies that want to structure partnerships in the context of a larger digital ecosystem. We develop the ecosystem design, partnership architecture and governance structures that make it possible to integrate several partners simultaneously in a coherent and scalable model.
Partnership Design & Operating Model
Partnership Design & Operating Model
For companies that want to set up a new or existing partnership with the right structure. We develop the appropriate operational & organizational model – governance, KPIs, team structure, decision logics – that creates the foundation for a long-term scalable partnership that is beneficial for all sides.
Go-to-Market, Piloting & Rollout
Go-to-Market, Piloting & Rollout
For companies that want to implement a designed partnership quickly and consistently in reality. We manage the entire implementation process – from pilot concept and go-live through to success measurement and preparation of the scaled rollout to further markets, products or categories.
Digitalization has fundamentally changed the rules for strategic corporate partnerships. Where partnerships were previously shaped primarily by sales agreements or simple co-marketing arrangements, multi-dimensional partnerships are emerging today: One partner brings its customer access, the other its product expertise – and together they unlock market potential that neither of the two could achieve alone. The range is broad: from marketing, where the customer interfaces of one partner are used to market the products of the other, through joint product and service innovation by adding complementary capabilities, to the joint use of data to unlock new target groups and revenue sources. What is decisive for success is not only the right choice of partner, but the careful design of the partnership: a viable business case, a clear operational & organizational model, defined governance structures and a shared understanding of what the triple win for all parties involved – Partner A, Partner B and the end customer – means in concrete terms. eStrategy Consulting has extensive expertise in building and further developing partnerships between retailers, manufacturers, technology and service providers, as well as platform and marketplace operators. We support clients from the identification of potential and partnership design through to operational implementation. Make-it-happen is our standard – not only strategic advisory.
Contact
Thomas Natkowski
Partner & Managing Director
