Implementation of Allianz product protection on the eBay marketplace

Case Study

Background

Online marketplaces are playing an increasingly important role in the online shopping of private buyers. However, competition among online marketplaces is also growing and continuously demands innovative new added values geared to buyers’ needs. A special and relevant need of buyers is their desire to insure purchased goods against failure and damage as simply and cost-attractively as possible. However, such a function has hardly been offered online so far, at least not as a solution seamlessly integrated into the purchasing process – in this gap lies a major differentiating feature, especially for online marketplaces and their ability to offer such insurance across a very wide range of products.

“Allianz Partners is the leading provider of ‘high-tech-high-touch’ insurance and assistance services for consumers in critical situations as well as in everyday life. Allianz Partners is therefore proud and excited to partner with eBay, a trusted digital pioneer that is constantly innovating to improve the online shopping experience worldwide.”
Sylvie Ouziel, CEO, Allianz Partners Group

Objectives

eBay commissioned eStrategy Consulting with the aim of integrating an insurance service that is easily accessible for buyers and directly integrated into the purchase process. This insurance should offer the possibility for warranty extensions and the coverage of device damage, for new and used devices. The rollout was to take place in Germany, Italy, France and Spain.

Solution

Together with Allianz Produktversicherungen as project partner, a solution was created for the desired insurances that could be integrated into the purchase process in a maximally customer-friendly way. Buyers can now add the additional product protection to their purchase by clicking on a single tick, for ranges such as consumer electronics, bicycles or e-bikes. A particular challenge in the implementation of the project was the extensive legal framework.
Even after the go-live, the product and the user experience were continuously improved and adapted to customer needs. Initially, there was only a desktop version, but later the feature was also offered on mobile devices (Android, Apple). The continuous technical optimizations and refinements of the commercial concept finally provided the basis for scaling product protection at a high level.

Results

The assumption that this product feature would meet relevant customer needs in an innovative way quickly turned out to be correct. The model was quickly and successfully accepted by buyers on the eBay marketplace. At the same time, the innovative product launch had a positive PR effect for eBay Germany and Allianz Partners. This laid the foundation for long-term scaling.

Role of eStrategy Consulting

Within the framework of the project, eStrategy Consulting was entrusted with many different tasks. At the very beginning, we were involved in extensive contract negotiations between Allianz Partners and eBay. Due to the great experience of our partners, we were able to master the challenge well despite difficult legal framework conditions. This included, for example, the registration of eBay Germany as an insurance intermediary in Germany and Europe. An important step was the critical examination and coordination of insurance products and prices. In addition, we took over the project management for the technical and commercial implementation of the new product protection. By coordinating the go-live for eBay Germany, we not only proved the functionality of the new insurance product, but were also able to trigger a positive PR effect. Finally, we managed the partnership and scaling for eBay Europe.

Related Studies and Articles

Career Day BSEL 2025

On June 26, 2025, our colleagues Sanja Kremenović and Ronald Friese had the opportunity to attend Career Day at the Berlin School of Economics and Law and discuss future issues with students: How can companies successfully implement digital transformation? How can innovation be turned into real progress?

More

FinTech Round Table 2024

After the summer holidays, the FinTech Stammtisch Berlin finally took place again on September 11, 2024, celebrating its 10th anniversary this year. The theme of the evening was “Elections, crises & war – how the political environment is affecting FinTech expansion.”

More
Weitere Insights

Learn more about eStrategy Consulting

We are proud of our satisfied customers, our extensive project portfolio and our rehearsed team.

Satisfied Clients

Learn more...

SME Expertise

Learn more...

Our Team

Learn more...

What We Do

Learn more...

More Cases

Implementation of financial market regulations for a universal bank

A European universal bank implemented a comprehensive project to meet the complex requirements of new regulations such as EMIR and the Dodd-Frank Act in a resource-efficient manner, whereby adjustments to IT, processes and clearing platforms as well as coordinated project management ensured compliance with the requirements at minimal additional cost.

Consolidation and cost reduction for the IT and organizational structure of a specialist bank

A specialist bank in a German-speaking country was restructured through a rigorous savings and consolidation programme, using detailed analysis, optimized cost structures and focused projects to meet the requirements of owners and regulators, while local project management ensured close coordination with internal and external stakeholders and successful implementation.

Reorganization of investment advice (securities) for a major German bank

A bank with millions of private customers and thousands of investment advisors set up a project to implement legal requirements for the advisory process in a timely and IT-supported manner, whereby the development of the IT adaptations was carried out in close coordination with an outsourcing partner in India and the project management coordinated capacities in order to achieve the goals despite resources being tied up by a merger.

Transformation program for a major German bank / Restructuring after the crisis

A leading German banking institution implemented a comprehensive transformation program to ensure stability and profitability following regulatory requirements and economic challenges through cost reductions, restructuring and strategic measures, with a co-program lead assisting in the development, evaluation and implementation of numerous projects.

Quick Wins and where to find them – faster digital transformation in traditional german banks

How can traditional German banks and credit institutions accelerate their digital transformation, achieve rapid visible results, and support long-term strategies in the process?

Implementation of an ecosystem strategy for financial services: More customer focus, more product innovation, rapid transformation

Implementation of an ecosystem strategy in a mid-sized bank, focusing on customer needs through an expanded financial product offering, improving internal processes, and motivating employees with customized communication and incentives.

Consolidation of all international core banking processes of a bank into a single system and IT operating model

Fit for Growth: Operational excellence for a top 3 financier of renewable energy projects in the USA

Substantially and rapidly enabling a NYC bank to operationally master its rapid growth in the financing of large-scale renewable energy projects: solar farms, wind farms, storage facilities).

Go to Top